Have you ever found yourself picking up an old lip balm or lotion and wondering if it’s gone bad or if you can still use it? Chances are that product, like most skincare products, has no expiration or best by date marked on the packaging. That is because regulations in the US does not require skincare brands to put expiration dates on their products. But the reality is, skincare products and makeup can and do expire*.
Shebrand uses Vitamin E and Leucidal which are both naturally derived to preserve their products which gives them a shelf life of 2+ years. Past that two year mark the products are still very much usable although you may notice a slight change in consistency or smell. Our Rose Shea Butter for example might not smell as florally as it did when you first opened it and the shea butter may develop a bit of graininess. Do not fear, nothing bad will happen and no effects will be compromised, if you use it pass the two year mark but the experience may not be as pleasurable.
If you have products around your house you suspect have expired you can always get a little crafty and reuse them for a different purpose – we love this article from the Hindustan Times about different ways to reuse old products:
*Skincare products exclude sunscreens or prescription medications/ointments; those are required have expiration dates.